40 Under 40: Rayburn, Russell IV, Serodino IV And Settoon

For eight years, 40 of the industry’s future leaders have been honored at the Inland Marine Expo with the “40 Under 40” award, which recognizes individuals for their outstanding contributions to the inland marine transportation industry in a variety of fields. All 40 honorees were nominated by executives and peers for their hard work and dedication to the industry.

Over the course of 10 weeks, The Waterways Journal is featuring this year’s recipients. This week we recognize Rachel Rayburn, Farrest Russell IV, Peter Serodino IV and Alden Settoon.

Rachel Rayburn

Rachel Rayburn, 38, is the manager of claims operations at Ingram Barge Company, Paducah, Ky.

Rayburn has had a 12-year career in the maritime industry. She oversees processes at Ingram and provides support to both internal teams and external stakeholders.

She fosters an inclusive, high-performing culture where individuals are encouraged to grow and succeed, said Lydia Patterson, claims director at Ingram Barge Company. “A true leader does more than manage,” Patterson said. “They inspire, coach and uplift. Rachel embodies these qualities, navigating challenges with resilience and motivating those around her to reach their full potential. She ensures team alignment, fosters collaboration and leads by example with a rare combination of integrity, vision and determination.” Outside of her time with Ingram, Rayburn plays an active role in the Paducah Area Chamber of Commerce, serving on the business advocacy committee, and has traveled multiple times to Washington, D.C. to advocate for the inland river industry. “Rayburn is not just an exceptional professional. She is a driving force of positive change,” Patterson said.

Farrest Russell IV

Farrest Russell IV, 36, is the crane manager at Associated Terminals, Convent, La. Russell began his maritime career in 2010 as a deckhand, later taking positions such as oiler and crane operator. By 2015, he had advanced to the position of production manager. In 2020, Russell was promoted to crane manager. He currently oversees operations for the D/B Yvonne S and the D/B Randy W. He is responsible for managing crane business unit assets and leading personnel in the transloading of vessels.

Zeljko Franks, chief operating officer at Associated Terminals, said that, throughout his career, Russell has shown exceptional leadership and dedication, particularly within Associated Terminals’ Midstream Division.

“[Farrest’s] leadership has been essential in keeping operation running smoothly, and his focus on safety and efficiency has made a significant impact on the ongoing success of Associated Terminals,” Franks said. “Farrest’s ability to manage such a diverse and critical team of crane personnel sets him apart in our industry.”

Beyond his professional accomplishments, Farrest is deeply rooted in the values of his family. His father serves as the operations manager at Associated Terminals. “Russell’s journey from deckhand to crane manager is a testament to his hard work, passion and commitment to his profession,” said Zeljko.

Peter Serodino IV

Peter Serodino, 36, is the president of Serodino Inc. Serodino has spent his entire maritime career with Serodino Inc., where he started as a shipyard laborer and deckhand in 2006. In 2013, Serodino transitioned to operations management, and he now serves as president of the company.

“Peter continually looks for ways to encourage and inspire his employees to lead happier, healthier and more intentional Peter Serrodino IV lives,” said Amber Wade, chief financial officer of Serodino Inc. “I am honored and grateful to be able to work with and support the type of American men and women who truly make this country great through their grit and perseverance,” Serodino said.

Alden Settoon

Alden Settoon, 39, is the regional sales manager for Karl Senner LLC in Kenner, La. Settoon began his career with Karl Senner LLC as a customer service representative, a position he helped define and develop into a critical component of the company’s operations. During his tenure in that role, Settoon played a pivotal part in the department’s focus on servicing customers and significantly enhancing operational efficiency and customer experience, said Erin Samanie, executive assistant for Karl Senner LLC.

Settoon’s technical acumen and strategic mindset led him to the position of com-missioning coordinator for new equipment sales, where he managed technical communication, project planning and execution for Reintjes reduction gears and Steerprop azimuth drives in newly commissioned vessels. “Alden’s impact extends beyond sales and service,” Samanie said. “He is known for his presence across the industry, covering territories from south Louisiana, east along the coast to Panama City, Fla., and up the river to St. Louis. His unwavering commitment to customer satisfaction and industry excellence has solidified his reputation as a go-to expert.” In 2019, Settoon transitioned to the sales department as the regional sales manager for the inland waterways. “In this role, [Settoon] has taken a proactive approach to problem-solving, ensuring Karl Senner LLC is not just selling equipment but providing comprehensive powertrain solutions,” Samanie said. “His strong relationships within the industry, detailed product knowledge and exceptional custom-er service have made him a trusted re-source and a respective figure.”